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| Workshops for Corporate Houses |
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| The Workshop on Brainstorming and After |
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| Brainstorming is a specific idea-generation tool. We take a look at how this tool is employed
within the output-oriented parameters of work. We explore the rules of brainstorming and its techniques. Once a
problem statement is identified, it is put through brainstorming techniques in order to arrive at solution options.
We then go beyond the most obvious solution and look at fresh points of view. A process of evaluation helps prioritize
the ideas we have. We finally weigh these ideas and critically analyze applicability. |
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How to receive a brief. |
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Fixing the problem statement. |
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Separating people from problems. |
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Techniques of brainstorming. |
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Collating received information. |
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Evaluating ideas, not people. |
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The process of application. |
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